If you have a new website, one of the most effective ways to direct traffic to it is through SEO or Search Engine Optimization. Before we start digging with the processes involved in SEO for contractors, let us define it first. SEO is the process involved in effectively increasing opportunities for contents to be found by internet users using the organic or non-paid listings of search engines.
When you search for something on Google, you’ll be able to see both organic listings and paid advertising on search results pages. Most of the time, the paid advertising sits at the top and at the right side of Google’s search result pages. The descriptions and links to the left and below of these advertisements are called organic search results. Below, you will learn about the most important ways on how to increase the visibility of these organic listings, including your website, on search engines like Google.
Important Things Beginners Must Need to Know About SEO
- Bear in Mind: Content is King
You have heard it before and you will hear it again. It is not just people who are looking for quality content, but search engines as well. You should never underestimate the power of good, high-quality content. This means that you should write a content for your website that connects with your audience. You should come up with great quality and reliable articles that help people effectively in their daily lives.
- Stick to One Domain Name
It’s quite a common mistake to create too many sites on the net for events, projects, interests, initiatives, etc. As a matter of fact, you should aim to keep it all together under one roof – preferably a single domain name. In addition, you must create a specific and dedicated section on your page for event or projects that you are running. It is extremely easier to build a brand and create a name under one domain than to use multiple domains.
- Adding Text with Videos and Images
You may decide to add videos and pictures along with your content in order to allow people to read it easily. Search engine robots don’t read video and pictures but the text that comes along with it. Therefore, make sure that you are able to add a line of description or a caption for your content’s videos and pictures.
- Adding Internal Links
On each page of your website, you can put up other articles and sections that your readers should check out on the site. But, you should make sure that these links are related to every page on your website.
- Utilizing Keywords
This is actually the most common and popular method to get the search engines’ attention. Keywords are words or phrases that users usually type in the search engine. Keep in mind that you can benefit from using long tail keywords rather than focusing on the single ones. This is due to the fact that long tail keywords have the capability to capture the user’s intent why he or she searches for it. You can make use of the keyword generator tool of Google in order to find the most relevant and reliable ones.